Written to Lose: The Quiet Arithmetic of RFP Pursuits That Were Over Before They Began
American sales organizations routinely commit hundreds of hours to procurement responses with win rates in the single digits, often chasing contracts effectively awarded before submission. Recognizing the telltale signals of a predetermined outcome is now a core competency, not a nice-to-have. Here is how disciplined enterprises qualify out early and redeploy that effort where it compounds.